Chromat: Pool Rules by Berlin Cameron

Client: Chromat
Date: Jul 2018
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Swimwear line Chromat is redefining what swimwear means to wearers, changing what is often a sore spot for many into an empowering symbol for progressive ideals, and it's featuring a bold array of models in its latest campaign.

The brand, known for its inclusive ethos, has launched its 'Pool Rules' campaign, created in partnership with WPP-owned creative agency Berlin Cameron, to redefine the typical ‘pool rules’ and make mass representation a new summer standard, with self-love, boldness and acceptance in mind.

The ‘Pool Rules’ campaign features all types of women and femme bodies, from black-queer-trans Ericka Hart to amputee model Mama Cax and plus-sized model Emme. All sport their smartly designed suits with confidence in a video that shows them in an out of the pool over the song "Revolution (Girls In The Yard Intro)" By Bosco and Speakerfoxx.

The ‘Pool Rules’ include: “intolerance not tolerated,” “scars and stretch marks welcome,” “celebrate cellulite” and “unrestricted LGBTQA+ PDA.”

Credits

Chromat

Becca McCharen-Tran - Chief Executive Officer

Ben Ritter - Creative Design Director

Berlin Cameron

Jen DaSilva – President

Michael Milligan – Creative Director

Kristy Heilenday – Senior Art Director

Megan Adamson-Jackes – Senior Copywriter

Tina Yip – Senior Strategist

Sandra Bueno – Producer

Production

Anastasia Garcia – Photographer

Alice Tersey Regan - BTS photographer

Coco Layne – Filmmaker

Grace Naw - Filmmaker

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This is Why by Cossette

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