Swimwear line Chromat is redefining what swimwear means to wearers, changing what is often a sore spot for many into an empowering symbol for progressive ideals, and it's featuring a bold array of models in its latest campaign.
The brand, known for its inclusive ethos, has launched its 'Pool Rules' campaign, created in partnership with WPP-owned creative agency Berlin Cameron, to redefine the typical ‘pool rules’ and make mass representation a new summer standard, with self-love, boldness and acceptance in mind.
The ‘Pool Rules’ campaign features all types of women and femme bodies, from black-queer-trans Ericka Hart to amputee model Mama Cax and plus-sized model Emme. All sport their smartly designed suits with confidence in a video that shows them in an out of the pool over the song "Revolution (Girls In The Yard Intro)" By Bosco and Speakerfoxx.
The ‘Pool Rules’ include: “intolerance not tolerated,” “scars and stretch marks welcome,” “celebrate cellulite” and “unrestricted LGBTQA+ PDA.”
Becca McCharen-Tran - Chief Executive Officer
Ben Ritter - Creative Design Director
Jen DaSilva – President
Michael Milligan – Creative Director
Kristy Heilenday – Senior Art Director
Megan Adamson-Jackes – Senior Copywriter
Tina Yip – Senior Strategist
Sandra Bueno – Producer
Anastasia Garcia – Photographer
Alice Tersey Regan - BTS photographer
Coco Layne – Filmmaker
Grace Naw - Filmmaker