Reynold Press provides customers with a look at what could be with new Augmented Reality app

The AR tool shows how signage, packaging labels, and exhibition displays will look in the real world.

Reynolds Press, a print business based in Kenilworth, Warwickshire, is to launch an Augmented Reality app demonstration tool to show prospective clients how draft designs for signage, packaging labels, and exhibition displays will look in the real world.

It is hoped that the app, developed by digital agency 4 Roads, will help Reynolds to convert business enquiries more quickly through accurate demonstration of how its designs might look in situ. The app will also allow Reynolds to give the client a greater number of design options at a lower cost.

Steve Ray, managing director of Reynolds Press, said: “When 4 Roads pitched us its idea of using Augmented Reality, we found it creative, inspiring, and saw that a partnership with them could have an extremely beneficial outcome. Through our regular workshops we established how an Augmented Reality app could work and then we started to see how useful it could be to our clients. In our world, making the customer journey easier and more connected to our brand is key.”

Robert Nash, chief executive officer of 4 Roads, said: “To our knowledge, there’s no-one in the print world currently using Augmented Reality this way. That means we can provide Reynolds with a genuine competitive edge and support them along the way. We originally pitched for our idea to Reynolds, as we could see an opportunity to use cutting edge technologies and new techniques to create an application with a real-world use, that would also feel ground-breaking and fresh.”

4 Roads is based at Stoneleigh Park. Kenilworth, Warwickshire. Clients include Verint, Olympus Cameras, Cherwell Software and The Institute of Chartered Accountants in England and Wales.

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