The Singtel Group has unveiled a regional eSports championship to expand its digital business in APAC and engage millennials.
The Singtel Group will work together with Optus and regional associates Airtel, AIS, Globe and Telkomsel. Singtel will further partner with other eSports properties such as Razer, Blizzard, Garena and the Mineski Group for more regional leagues.
PVP eSports Championship, with a prize pool of US$300,000, will be held in Singapore from 5 to 7 October.
Arthur Lang, CEO of Singtel’s international group, said: “Telcos have every right, and the assets, to play in the growing gaming ecosystem and we want to engage the largely millennial consumers across our regional footprint.
“Mobile-based games, in particular, have gained a strong following in this region where the mobile phone is the main gaming device of choice. With the Group’s robust broadband and mobile networks as well as reach across Southeast Asia, India and Australia with over 600 million subscribers, we are excited to build a vibrant eSports ecosystem that will provide gamers and fans access to original and exciting content. We look forward to take gaming to the next level with our partners.”
Min-Liang Tan, Razer co-founder and CEO said: "Razer has been a pioneer in pro-gaming for all of our existence, and as promised, we are now driving the future of eSports across the region with forward-looking partners like Singtel.”