The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Razer Technology Singtel

Razer's e-payments push in Southeast Asia gets a boost with Singtel partnership

Author

By Shawn Lim, Reporter, Asia Pacific

May 3, 2018 | 3 min read

In a boost to its efforts to create the largest e-payments network in Southeast Asia, eSports giant Razer has entered into a partnership with Singapore telco, Singtel.

rasing

Aside from e-payments, both companies have also pledged to grow the eSports scene and talent pool in SEA.

The move comes after Singtel announced in March its plans to connect the mobile wallets of its customers through an interoperable platform that will link over 50m registered wallet users with more than 1m merchant points across Asia, as well as connect with other third-party payment apps offered by telco and non-telco companies, providing ready access to the its customer and merchant bases.

Partnering with Razer will allow Singtel’s mobile wallet users to seamlessly access Razer’s e-payment merchant network of over a million payment points, the zGold virtual credit system and full suite of gamer-related digital services.

Aside from e-payments, both companies have also pledged to grow the eSports scene and talent pool in SEA, by jointly organising activities such as regional invitational events.

They will also work to develop gaming-related telecommunications and digital media products and services such as broadband plans, mobile services and eSports content for their customers.

“As a Group devoted to connectivity, we are making a big push to create an ecosystem of digital services for our customers. Digital services from mobile payments to entertainment have become a big part of their lives, especially the millennials,” said Arthur Lang, chief executive, international group at Singtel.

“Our collaboration with Razer, which shares our vision on e-payments and esports, will help advance our goal to empower customers to spend seamlessly across borders and experience the thrill of esports. We look forward to working with gaming partners and supporting community initiatives to grow esports in the region.”

Both companies established a working relationship in 2017 when Singtel was the first telco to launch the Razer Phone in Asia in December.

Razer also tapped on Lazada's brand collaboration efforts to launch its game store on the ecommerce platform in April.

Razer Technology Singtel

Content created with:

Singtel

Find out more

More from Razer

View all

Trending

Industry insights

View all
Add your own content +