Cannes-Do Festival Banner
Creativity

KFC’s Colonel celebrates National Fried Chicken Day with ‘General Hospital’ appearance

By Minda Smiley | Reporter

KFC

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

July 6, 2018 | 3 min read

George Hamilton is stepping into his role as KFC’s Extra Crispy Colonel to celebrate National Fried Chicken Day this year.

To celebrate the “holiday,” the Colonel is making a guest appearance in ABC’s long-running soap opera ‘General Hospital’ today, Friday, July 6. According to KFC, Colonel Sanders “flexes his computer coding skills and asks longtime friend Maxie for a favor involving his 11 secret herbs and spices” in the episode. KFC shared an “exclusive sneak peek” of the episode with Entertainment Weekly.

The Colonel is appearing in ABC's 'General Hospital' to celebrate National Fried Chicken Day

The Colonel is making an appearance on 'General Hospital' to celebrate National Fried Chicken Day

The fried chicken chain has been promoting his guest appearance on Facebook, Instagram and Twitter, while the Colonel himself has also been “live tweeting” ‘General Hospital’ episodes in recent days.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Despite all the hype, KFC isn’t offering any in-store promotions for the holiday, but its competitors aren’t missing the opportunity. Rival Popeyes is celebrating the day by keeping select restaurants in California and Brooklyn open for 24 hours.

And to celebrate both its 41st birthday and National Friend Chicken Day, Bojangles is sending a $5 off coupon to those who tweet #ItsBoTime with the chicken wing emoji. The chain’s tweet about the offer includes a dig at KFC:

Creativity

Content created with:

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +