Creativity

George Hamilton returns as Colonel Sanders in KFC’s latest ad push

By Minda Smiley | Reporter

KFC

|

Creative Works article

April 20, 2018 | 3 min read

George Hamilton serenades cruise-goers with a song about chicken in KFC's latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders.

Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand describes as an Extra Crispy chicken sandwich topped with mayo and pickles.

In a 30-second spot, Hamilton is seen aboard the ‘K.F.Sea,’ where he sings a tongue-in-cheek tune that pokes fun at food advertising’s shameless marketing tactics. For instance, the actor asks the camera to “cut back to the sandwich, then cut to me” before asking his back-up singers if he can hear product attributes for the chain's latest menu item.

KFC

"It feels right to be back in the white suit as the Extra Crispy Colonel – it's one of my favorite roles to play," said Hamilton in a statement. "I've always been extra crispy, and with the Crispy Colonel sandwich in hand aboard the K.F.Sea, I'm also extra mobile now.”

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KFC’s advertising in recent years has largely relied on its revolving door of celebrity Colonels. Earlier this year, country singer Reba McEntire became the first women to play the Colonel. She starred in a one-minute spot for the brand to promote its Smoky Mountain BBQ Chicken. Other actors to take on the role have included Rob Lowe, Ray Liotta, Rob Riggle and Darrell Hammond.

KFC: Bossa Crispy by Wieden + Kennedy Portland

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