Lloyds Banking Group appoints Silicon Valley veteran as chief design officer

Lloyds Banking Group appoints Silicon Valley veteran as chief design officer

Lloyds Banking Group has set its sights on the tech sector to fill its first vacancy for a chief design officer after naming Silicon Valley veteran Dan Makoski for the role.

Most recently employed by Walmart as vice president of design, Makoski has been asked to bring his skills to bear on bringing human-centred design to the banks digital presence.

Makoski said: “I’m joining Lloyds Banking Group to advance the mission of Helping Britain Prosper through thoughtful design. Prosperity is more than numbers, it’s about fostering healthy financial behaviors and attitudes. Using design to empower true prosperity for people, households and businesses of all sizes and backgrounds will be the most important work of my career.”

Makoski is well suited to the role having designed the original Surface range of gadgets for Microsoft, capping time spent elsewhere in the tech sector including Google and Motorola.

Famed for its black stallion advertising Lloyds is currently pushing its 'By Your Side' campaign.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.