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Lloyds Bank enlists team of trademark black horses to refresh 'By Your Side' proposition

By Rebecca Stewart | Trends Editor

Lloyds Banking Group


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April 3, 2018 | 3 min read

Lloyds Bank black horse is making its way back on to screens, with the brand unleashing its next chapter of its 'By Your Side' proposition.

Sticking with the same emotive tone as previous ads, the advertiser has enlisted a team of equines to hammer home the message that Lloyds supports a variety of customers – from teenagers to grandparents, business owners to young families.

girl touching horse's face

The sweet ad is soundtracked by a plinky plonky piano cover of Olive's 1996 hit 'You're Not Alone'

Created by Adam&EveDDB, 'The Running of the Horses' starts with a young girl getting woken up in the middle of the night to prepare for an unknown event, she then runs down to her local beach to be greeted by a harras of horses running along the coast.

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The sweet ad is soundtracked by a plinky-plonky piano cover of Olive's 1996 hit 'You're Not Alone', re-recorded by UK artist Astraea.

The ad will run across TV, cinema, digital, print, outdoor and social.

Of late, Lloyds has been focused on featuring non-visible disabilities in its advertising, after securing £1m of free airtime from Channel 4’s Diversity in Advertising award.

Lloyds Banking Group: The Running of the Horses by Adam&Eve/DDB

By Lloyds Banking Group

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