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Pride Marketing Drones

Intel celebrates Pride with colorful drone light show


By Minda Smiley, Reporter

June 26, 2018 | 2 min read

Intel celebrated Pride over the weekend with a drone light show that honored the LGBTQ community and its employees.

Intel Pride

According to the company, 300 of its ‘Shooting Star’ drones lit up the sky on June 23 in Folsom, California. The spectacle, which included illustrations of the Pride flag and same-sex symbols, was created to celebrate “the company’s commitment to equality.”

The light performance also included a few personalized shoutouts: two LGBT couples were given their very own show complete with illustrations symbolic of their relationship.

“We stand with our LGBTQ colleagues, partners, suppliers, customers and the entire LGBTQ community, by showing our support through our words and actions,” said Barb Whye, chief diversity and inclusion officer of Intel, in a statement. “It’s an honor to be the CDIO of a company that is a proud supporter of the LGBTQ community, taking demonstrable actions toward building a more inclusive workforce and a more inclusive culture.”

Intel established its Gay, Lesbian, Bisexual, Transgender and Allied Employee Resource Group (IGLOBE) more than 20 years ago. Over the years, IGLOBE has spearheaded achievements including domestic partner health benefits, the addition of gender ID to the non-discrimination clause, and all-gender restrooms at US campuses.

Check out some photos from the light show below.


Intel: advert-body-3 by TBWA\Chiat\Day - Los Angeles

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