Intel: Pride Above All by TBWA\Chiat\Day - Los Angeles

Client: Intel
Date: Jun 2018
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Intel celebrated Pride over the weekend with a drone light show that honored the LGBTQ community and its employees.

According to the company, 300 of its ‘Shooting Star’ drones lit up the sky on June 23 in Folsom, California. The spectacle, which included illustrations of the Pride flag and same-sex symbols, was created to celebrate “the company’s commitment to equality.”

The light performance also included a few personalized shoutouts: two LGBT couples were given their very own show complete with illustrations symbolic of their relationship.

Credits

Renato Fernandez - Chief Creative Officer

Linda Knight - Executive Creative Director

Matthew Woodhams-Roberts - Creative Director

Dave Horton - Creative Director

Nic Buckingham - Associate Creative Director

Gabriel Miller - Associate Creative Director

Christian Stein - Managing Director

Amy Krieg - Account Director

Brian O’Rourke - Director of Production

Anh-Thu Le - Executive Producer

Josh Levion - Associate Producer

Robin Rossi - Director of Business Affairs

Jason DeLos Santos - Business Affairs Manager

Production Company - m ss ng p eces

Director - Josh Nussbaum

Director of Photography - Joe Lindsay

Line Producer - Lawrence Lewis

Founder, managing partner - Ari Kuschnir

Managing Partners - Brian Latt, Kate Oppenheim

Exec Producers - Edward Grann, Dave Saltzman

Head of Production - Rebecca Davis

Editorial: Beast Editorial - San Francisco

Editor - Blake Bogosian

Assistant Editor - Seth Andrews

Executive Producer - Jon Ettinger

Colorist - Dave Burghardt

Nuke - Evan Ryan

Nuke - Michael Lester

After Effects - Ben Kopman

Audio Post Studio: M Squared Production

Mixer - Phil Lantz

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