The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Advertising Sports Marketing Fifa World Cup

Andrea Pirlo picks a new World Cup team as UberEats reminds him of Italy failure

Author

By John McCarthy, Opinion editor

June 15, 2018 | 2 min read

UberEats has secured Italy legend Andrea Pirlo in a campaign where he considers what team to support at the World Cup – in the absence of his home nation.

Andreas Pirlo

Andreas Pirlo picks a team

The campaign kicks off with Soccer AM presenter John 'Fenners' Fendley rubbing salt in Pirlo's wounds regarding the absence of the mighty Italians. Later iterations will see former players Cafu, Marcel Desailly and Harry Kewell try to convince the maestro to support their nations instead.

Helping to foot the bill, McDonald's is integrated with the ad, promoting the fact it is one of the products that can be ordered on the food delivery app.

The work from Pitch is running globally, and looks to boost football fan engagement in key international markets.

Adam Raincock, managing partner of Pitch Marketing Group, said: "The #teamforpirlo campaign builds on our great football credentials and was conceived and produced entirely in-house. To see it being rolled out across 26 markets globally is a proud moment for the agency."

Vote for the work below in The Drum's Creative Works.

UberEats: advert-body-2 by Pitch

By UberEats

Overall Rating 4/5

Vote now
Advertising Sports Marketing Fifa World Cup

Content created with:

UberEats

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +