The Drum Awards Festival - Extended Deadline

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Agency: Pitch
Client: UberEats
Date: Jun 2018
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Pitch Marketing Group was appointed by UberEats earlier this year to drive and deliver a distinctive integrated marketing that would boost football fan engagement in key international markets. The campaign, that launches today, celebrates the power of football to bring people together, and harnesses that power to drive order ‘moments’ amongst new and existing UberEats customers.

Adam Raincock, Managing Partner of Pitch Marketing Group, said: ‘To have the opportunity to create this campaign in partnership with UberEats ahead of the world’s biggest football tournament has been a win for Pitch in every sense. The #teamforpirlo campaign builds on our great football credentials and was conceived and produced entirely in-house. To see it being rolled out across 26 markets globally is a proud moment for the agency.