Stitch Fix hires Google’s Deirdre Findlay as chief marketing officer

Deirde Findlay

Fashion subscription service Stitch Fix has brought Deirde Findlay on board as the company’s chief marketing officer.

Findlay joins from Google, where she served as senior director of global hardware marketing. In that role, she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google Wifi. Before joining Google, she served as senior director of consumer marketing at eBay.

At Stitch Fix, she will be responsible for leading all marketing, creative, and communications initiatives for the seven-year-old brand, which provides personal shopping and styling services to its users.

“Deirdre is a strategic leader with a deep understanding of what drives consumer behavior and how to connect with clients in an authentic way,” said Katrina Lake, founder and chief executive of Stitch Fix, in a statement. “Her blend of vision, creativity, insight, and practical experience building personal and relatable brand experiences will be a major asset to the company as we focus on defining our brand and growing the business. We’re thrilled to have her join our team.”

Findlay added: “I’m excited to join the talented team at Stitch Fix and take the helm of a brand that sits at the intersection of fashion and technology. Stitch Fix’s unique mix of data science and human intelligence provides an amazing opportunity to drive discovery in a way nobody else can. I look forward to bringing the surprise and delight each client feels every time they receive a Fix at their front door to even more people.”

Stitch Fix, which went public in November, reported impressive third quarter earnings earlier this week. The company reported an active client base of 2.7 million, up 30% from the year prior. It also brought in $316.7m in revenue for the quarter, up 29% compared to last year.

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