FA unveils brand refresh and restructure of the women's leagues
The Football Association (FA) has restructured and rebranded the women's football league with help from design studio Nomad.
FA rebrands women's football
Four tiers of women's football have been altered in the rebrand, including the FA Women’s Super League, the FA Women’s Championship, the FA Women’s National League - Northern Premier Division / Southern Premier Division and the FA Women’s National League.
Throughout 2018, the FA consulted with stakeholders in the game including clubs, players and both current and prospective fans to develop a rebrand suitable for physical and digital placement for the next season.
Marzena Bogdanowicz, head of marketing and commercial of women's football at the FA, said: “It was really important for us to create a new brand identity that is dynamic, modern and has a broad audience appeal that also unifies the top four tiers of the women’s game.
"Throughout the process we listened to the feedback we received from players, clubs and supporters and we’re confident we have an identity that will resonate with both the current audience but also to the next generation of fans.”
Terry Stephens, partner at Nomad, added: "We’re delighted to have been involved in rebranding the women’s pyramid of football and play our part in pushing the game forwards. It’s been an incredibly rewarding journey, working with many inspirational figures across the leagues, clubs, players and fans. The result is a suite of league brands that champion the women’s game as a united force, and a modern and powerful movement in today’s society. The logos revealed today reflect each individual league’s own unique character in a youthful, vibrant and exciting way.”
The rebrand comes ahead of the Men's World Cup in Russia where brands are positioning to get the most out of the tournament and its global reach.
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