Digital Transformation

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

By Taruka Srivastav | Reporter



Snap article

May 26, 2018 | 3 min read

UEFA has collaborated with Snap to offer fans an exclusive 3D Bitmoji lens of them holding the winning trophy for the 2018 Champions League final which takes place today between Real Madrid and Liverpool FC in Kiev, Ukraine.

The augmented reality (AR) lens feature will be available to fans globally from today. The lens features a Snap user's 3D Bitmoji playing keepie-uppie when all of a sudden the UEFA Champions League Cup trophy drops down for the user to catch with the UEFA Champions League anthem playing in the background.

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

Snapchat users to access the lens will first need to open Snapchat with the camera facing forward. They need to then activate the lens carousel and make sure to have Bitmoji app linked to Snapchat.

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Users can then swipe over and select the lens featuring the UEFA Champions League starball. They can then place their Bitmoji and then record and share.

Ben Schwerin, vice president of partnerships at Snap said: “We’re delighted to be collaborating with UEFA to create a fun, 3D Bitmoji Lens that features the iconic UEFA Champions League anthem. We can’t wait for Snapchatters worldwide to share the excitement and magic of the final with their friends.”

Snapchat earlier forged its first partnership with BT Sport to create exclusive content during the Champions League final.

Digital Transformation

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Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc. 

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