Digital Transformation

PlayStation commits to the Uefa Champions League for a further three years

By John Glenday | Reporter

UEFA

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UEFA article

May 25, 2018 | 3 min read

PlayStation has opted to extend its association with the Uefa Champions League for a further three years, ensuring that the Sony Interactive Entertainment brand will be given prominent positioning on the field through to 2021.

Sony has been a sponsor of the European tournament since 1997 and is far from a passive partner, harnessing its own PlayStation Network and digital media channels to bring football-related content and competitions to fans.

uefa

PlayStation commits to UEFA Champions League for a further three years

This will include customised PlayStation VR content as well as the opportunity to plat in a PlayStation FC match on the Champions League final pitch, the day after the high-profile tournament wraps up.

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Guy-Laurent Epstein, Uefa Events SA marketing director, said: “Our long-term partnerships with experienced industry leaders such as PlayStation are invaluable to Uefa in promoting our competitions globally, and in particular in the digital space, so we are looking forward to continuing our relationship as we enter a new Uefa Champions League cycle.”

PlayStation is the eighth sponsor to commit to partnering with the tournament through 2018-21, following similar extensions by Heineken, Nissan, PepsiCo, Mastercard, Gazprom and Adidas.

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