The Drum Awards Festival - Creativity

-d -h -min -sec

Marketing Champions League Fifa World Cup

Adidas retains Uefa partnership until 2021


By John McCarthy | Opinion editor

May 22, 2018 | 2 min read

Adidas has announced it will continue to support Uefa by continuing to help to deliver the Champions League, Super Cup, Youth League and Futsal Champions League until 2021.


Adidas will continue to support European nights

The sportswear brand, also a lead sponsor of the Fifa World Cup in Russia, has served Uefa as the Official Match Ball Supplier since 2001.

Claus-Peter Mayer, vice president of sports marketing football at Adidas, said: "As the number one football brand in the world, we have built up a longstanding partnership with UEFA that has seen a great deal achieved in European football.

"We’re looking forward to continuing this journey with our long-term partners.”

The announcement comes as the 17/18 Champions League season is due to come to a close with a Liverpool/Real Madrid final in Kiev, Ukraine, 26 May.

Meanwhile with the World Cup fast approaching, partner Adidas is priming to launch its marketing campaign in the coming weeks, it follows behind other sponsors like Visa and Budweiser.

Marketing Champions League Fifa World Cup

Content created with:


Find out more

More from Marketing

View all


Industry insights

View all
Add your own content +