Adidas retains Uefa partnership until 2021

By John McCarthy | Media editor



Champions League article

May 22, 2018 | 3 min read

Adidas has announced it will continue to support Uefa by continuing to help to deliver the Champions League, Super Cup, Youth League and Futsal Champions League until 2021.

The sportswear brand, also a lead sponsor of the Fifa World Cup in Russia, has served Uefa as the Official Match Ball Supplier since 2001.

Claus-Peter Mayer, vice president of sports marketing football at Adidas, said: "As the number one football brand in the world, we have built up a longstanding partnership with UEFA that has seen a great deal achieved in European football.


Adidas will continue to support European nights

"We’re looking forward to continuing this journey with our long-term partners.”

The announcement comes as the 17/18 Champions League season is due to come to a close with a Liverpool/Real Madrid final in Kiev, Ukraine, 26 May.

Meanwhile with the World Cup fast approaching, partner Adidas is priming to launch its marketing campaign in the coming weeks, it follows behind other sponsors like Visa and Budweiser.

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