Business on the Move: HSBC, Adidas, Virgin, KFC and more

Virgin has launched a group-wide review.

Welcome to The Drum's Business on the Move column, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Global accounts

HSBC has moved its $400m global media account from WPP's Mindshare to Omnicom'sPHD. The account switched following a review, managed by ID Comms, which began back in January.

Adidas has retained its Uefa partnership until 2021. The sports and lifestyle brand will continue to support the organisation, helping to deliver the the Champions League, Super Cup, Youth League and Futsal Champions League.

Virgin Voyages, Virgin's cruise ship brand, has appointed Mother as its lead creative partner. Mother will service as agency-of-record and create a multi-channel communications campaign strategy.

EMEA accounts

Starbucks has appointed Havas Helia as its CRM agency in Europe, Middle East and Africa following a competitive pitch process run through Creativebrief. The agency will support Starbuck's regional headquarters in the UK and work across 41 countries.

Topps Tiles, the UK's biggest tile specialist, has appointed digital agency Code Computerlove to optimise its online presence.

The Art Fund, the national fundraising charity for art in the UK, has appointed MullenLowe Mediahub as its media planning and buying agency-of-record, replacing incumbents the7Stars.

The Autorama Group, the commercial and personal vehicle leasing company, has appointed media agency Goodstuff. The agency has been directed to handle media buying across all channels, with an anticipated spend of £5m.

Education marketing consultancy Hopscotch has been appointed by the UK government's Department of Transport to handle the long-running 'THINK!' road safety campaign in schools. The agency will be spearheading a road safety education push aimed at 3-6 year-olds.

The Royal Air Force (RAF) Museum has tasked Engine Group wtith delivering an integrated marketing and communications campaign to promote its London and west Midlands attractions. The account was retained by Engine Group following a competitive pitch.

The Grand Hotel, Yorkshire's only five-star hotel, has appointed digital marketing agency Visibilis. The agency will manage the hotel's digital marketing activity, influencer marketing and new website build.

BJL has been appointed by the Snowdonia Cheese Company as its lead agency following a competitive pitch. The agency will promote the premier cheese brand with a focus on PR and social media campaigns.

Americas accounts

KFC has awarded its US media account to Wieden + Kennedy, its creative agency of three years. The move displaces Spark Foundry, the Publicis agency which had been handling the media account since 2017.

The Women's National Basketball Association (WNBA) has appointed brand design consultancy Sylvain Labs, an innovation and brand design consultancy, to work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.

APAC accounts

The New South Wales Rural Fire Service has reappointed J Walter Thompson Sydney as its creative agency for the next three years.

BBDO Singapore has retained the Workplace Safety and Health (WSH) Council account. BBDO has been agency-of-record since 2016 and will continue to drive the creative and strategic direction for the brand over the next two years. It will be responsible for the National Workplace Safety and Health campaign, WSH Supplementary campaigns as well as the WSH Awards campaign.

DDB Group Singapore has signed terms with Samsonite Singapore, taking charge as the creative agency for the brand. The appointment covers the Singapore and Malaysia market, and will see DDB Singapore take responsibility for through-the-line, social and activation duties.

Reviews

Virgin has launched a group-wide review of its advertising output to “raise the creative bar” across over 60 of its different brands. The Drum reported on Monday that the review is part of efforts by brand director Lisa Thomas to refine the groups' creative.

House of Fraser has dropped its ad agency 18 Feet & Rising and kicked off a review process less than a month after it announced a round of store closures as part of its company voluntary arrangement (CVA) insolvency process.

Chambord has announced a review of its creative account, ahead of an upcoming through-the-line campaign. The review, including all enquiries, is being run through Creativebrief.

Launches

Braze (formerly Appboy), the customer engagement platform that delivers messaging experiences across push, email, apps, and more, has announced the opening of its new office in Singapore, which marks its entry into Asia Pacific.

A new hybrid agency, Deep Relevance, has launched in Toronto. Founded by Cory Pelletier and Simon Tuplin, formerly of Taxi and FCB, Cossette and Sid Lee respectively, Deep Relevance aims to combine media and creative efforts.

Rain43 has officially expanded nationally with the opening of its first regional offices in Calgary and Vancouver. Both agencies will operate underneath the new national banner, Rain. The 43 represents the latitude of Toronto, and each new city in the expansion will follow suit - making Calgary Rain51 and Vancouver Rain49. In order to bolster its capabilities to service the two new markets, Rain has acquired the operations of fellow independent agency Karo, which has offices in Calgary and Vancouver.

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