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KFC awards media account to creative agency W+K

KFC awards media account to W+K

In a surprise move, KFC has awarded its US media account to Wieden + Kennedy, its creative agency of three years.

The move displaces Spark Foundry, the Publicis agency which had been handling the media account since 2017.

It forms part of a concerted effort by KFC to combine creative, media, digital, data and analytics under one integrated agency.

“In addition to its current advertising and creative scope of work for KFC US, the scope of Wieden + Kennedy’s new assignment will include media planning and buying across all channels, including digital and social media," explained Andrea Zahumensky, KFC’s US chief marketing officer.

KFC has enjoyed US success by employing a succession of celebrities to play the part of brand ambassador Colonel Sanders.

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