Full-service digital and CRM agency Signal has appointed Lauren Cormack as outreach manager, where she will be working to develop Signal’s SEO service.
The newly created role will see Cormack, previously marketing manager for The Innis & Gunn Brewing Company, report directly to Signal’s head of media technology, Andrew Girdwood.
Commenting on the appointment, Girdwood said: “We’re delighted to have Lauren join the team. She’s an experienced marketer who will play an important role in ensuring that the internet is as excited as we are about the work we do for our clients. That’s exactly what good and effective outreach for SEO does - introducing great work to the people who will be pleased to discover it.
“At Signal we don’t believe that SEO works well in a silo. Combining search engine optimisation with user experience and content yields far better results and makes for a much more satisfying client-agency relationship.
"SEO is a discipline that often requires single-minded devotion in areas such as outreach where working with publishers, journalists and bloggers can make or break a campaign. The secret to bridging that gap, to keeping SEO out of a silo and still maintaining the required expertise, is to ensure that experienced marketers are hands-on throughout every campaign.”
Cormack added: “The agency has a great reputation for pushing boundaries with creative content and campaigns, and I look forward to helping them grow and develop their SEO offering, focusing on long term strategies to showcase that our clients are authoritative, trusted and thought leaders in their industries."
Part of the Cello Group, Signal has offices in Edinburgh, Cheltenham and London, where it uses 'data, code and creativity' for clients including Nando’s, British Heart Foundation, and National Galleries of Scotland.