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Advertising Innis & Gunn

Innis & Gunn lightens the winter burden with a sunny pop-up bar in Edinburgh

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By John McCarthy, Opinion editor

November 8, 2017 | 2 min read

Innis & Gunn has taken to Edinburgh to instill some sunshine into the area with a bright three-day pop-up.

Innis Sunshine

Innis & Gunn's pop-up shop

Visitors will receive a free pint of the brew and will be fed UV through a powerful rigging of SAD lighting, coinciding with the turning back of the clocks. This is thought to make up for a noticeable lack of sunlight during the day. From 9-11 November, the pop-up will open its doors 5pm to 10pm, located at Edinburgh’s Food & Flea Market.

The pop-up is ticketed on EventBrite, organisers are expecting light-deprived Scots to pop into the pop-up.

Dougal Gunn Sharp, Innis & Gunn founder and master brewer defined the activity, he said: “As daylight becomes scarce I think we all start to feel a bit gloomy. We want to help brighten the spirits of Edinburgh locals with a space that, from inside or out, acts as a ray of sunshine for the city.”

And additional aspect of the campaign will see the bar see visitors pledge to make another person smile to further enforce brightening up the day.

Advertising Innis & Gunn

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