Singapore-based mixed martial arts competition One Championship has rolled out a mobile app from which it will broadcast for free the marquee 'One: Unstoppable Dreams' bouts on 18 May from the Singapore Indoor stadium.
The One Championship app will be available globally for free to download on Android and iOS and will feature One Championship's live events, digital content and statistical information on players.
Chatri Sityodtong, chairman and chief executive of One Championship stated how he aims for One Championship to take over NFL as the most expensive sports property in the world at the press conference.
He also emphasized on One Championship's competition with rival UFC and emphasized on UFC's domination only in markets like South America and Brazil whereas in Asia, One Championship held the largest viewing share with multiple broadcast partners.
Speaking to The Drum about how brands can benefit through association with one Championship, he said: "So if you are a global brand or western brand and want to connect with Asian consumers, we are the best platform there is. The only platform which gives the 360 degree consumer experience throughout the whole year on events, broadcasts, pay TV and digital on weekly basis.
"This historic event will be seen around the globe as it will be aired by the biggest television networks across Asia and the world. It will also be available for free through the One Super App. Witnessing a great display of martial arts action is now at your fingertips.”
One Championship recently announced an analytics partnership with Adobe.