One Championship announces analytics partnership with Adobe

Chatri Sityodtong, chief executive officer and founder, One Championship said: "With Adobe, I am confident that we will be able to deliver the same great viewing experience and atmosphere across all our channels – physical, social and digital – at the stadium, at home, and even outside the countries we broadcast to today, wherever our viewers are.”

One Championship is further looking to adopt new technologies such as Augmented Reality (AR) and Virtual Reality (VR) with the aim to bring the stadium experience to fans.

Mahesh Subramanian, chief technical officer, One Championship said: “With Adobe, we will establish a single source of truth through analytics, and that will give us greater visibility and a better understanding of our viewers’ data, which we can in turn derive insight from and tailor the best, personalized content to them. We will also be able to build unique audience profiles for A-B testing, and better campaign targeting as we engineer the user journey. Beyond all that, when we look into the crystal ball, something we’re really excited about for the future, is creating truly immersive experiences for our viewers."

V.R. Srivatsan, managing director, Southeast Asia, Adobe said: "Adobe looks forward to a fulfilling journey alongside One Championship as they modernize the centuries-old sport for the digital age, creating exhilarating experiences that go far beyond the physical space and stadiums, and direct to viewers around the world. We are proud to be supporting them with Adobe Experience Cloud as they continue their journey to become the biggest global sports media company and The Home of Martial Arts for the world."

One Championship recently announced a broadcast partnership with AbemaTV in Japan.