Digital Transformation News World

Snap corrects lack of foresight, launching revised Spectacles with waterproofing

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By John McCarthy | Media editor

April 26, 2018 | 3 min read

Snapchat is doubling down on its hardware venture, unveiling details of its second generation of smart glasses, Spectacles.

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Snap releases Spectacles mark II

The Spectacles are wearable cameras that can sync up with the Snapchat app, but it is worth noting that the company is reported to have hundreds of thousands of unsold units from its first run, valued at around $40m in unsold inventory.

With the new launch, the company hopes to power up the hype train behind a new line that take on board consumer feedback like the need for waterproofing, a still picture mode, more colours and a lighter frame. It also promised increase image and audio quality and faster image transfers.

The content captured by the Spectacles can be sent to friends, used as a Story or downloaded into the phone’s gallery.

The company said 3.5bn Snaps are captured every day and it thinks that these will not always be snapped courtesy of a mobile but of a wearable device like Spectacles. It hopes the popularity of its app will transfer into hardware sales.

Spectacles mark two RRP at £149.9, more than mark one’s asking price of £129.99. Spectacles are available in the US, Canada and France from the Spectacles website.

On the creative side, Snap partnered with Three UK to help deliver its Go Binge campaign which has resulted in it releasing a gamified AR pet called the PuggerFly. This hybrid beast forms the spearhead of a cute campaign around unlimited Snapchat use on the mobile network.

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Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc. 

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