Cannes-Do Festival Banner
Digital Transformation

Apple reaches out to publishers with Texture buyout

By John Glenday | Reporter

March 13, 2018 | 3 min read

Apple is seeking to make a fresh start in its often-strained relationship with publishers after drawing digital magazine distributor Texture under its wing for an undisclosed sum.

The subscription service, formed by a consortium of publishers in 2009, gives members access to articles from over 200 magazines on both Apple and Android devices for just $10 per month, something Apple insists will continue once it is in charge.

Texture

Apple reaches out to publishers with Texture buy out

Ironically the business was established as a means of handing publisher backers such as Conde Nast, Hearst, News Corp and Meredith direct control of their own digital distribution by removing Apple and Google from the frame across a broad spectrum of titles ranging from GQ and National Geographic to Wired.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Apple’s embrace of the digital magazine distributor is a sign of big tech reaching out to publishers as relationships become increasingly strained, led by concerns that Facebook and Google alone now command 73% of the US digital ad market.

Facebook has enraged publishers further by tweaking its newsfeed algorithms to prioritise posts penned by friends and family over those produced by businesses and media companies.

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +