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Sony Pictures Releasing UK appoints Spinnaker as retained digital agency

Hotel Transylvania 3

Sony Pictures UK has re-appointed Spinnaker as the retained agency handling the digital marketing for its UK theatrical releases. The 2018 Sony slate includes Peter Rabbit, Hotel Transylvania 3, The Equalizer 2 and Venom.

Spinnaker will be responsible for strategy and creative across display advertising and social channels including Facebook, Snapchat and Instagram.

Josh Heaton-Armstrong, head of digital at Sony Pictures Releasing (UK), said: “Continuing our working relationship with Spinnaker is a positive move. With an ever-growing requirement to disrupt in a crowded digital space, Spinnaker offer innovation and an ability to cut through with targeted creative conversation."

Robert Goldsmith, managing partner at Spinnaker, added: “The film digital marketing space requires a forward-thinking approach. One that Sony is always eager to embrace, and we are well placed to deliver on. Targeted social content that deepens the story beyond the traditional trailer is where our work really stands out."

Spinnaker is a London-based digital, social and content marketing agency working with clients including Sony Pictures, Sony Home Entertainment, Paramount, Universal Music, Tommy’s, Yahoo, Gc Watches, The Irish Food Board, Divine Chocolate, and William Grant & Sons.