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Sony Pictures

Latest marketing and advertising news for Sony Pictures, including insights and opinions.

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Sony to launch UK’s first free-to-air movie network, rebranding existing channels

Sony sells majority stake of Crackle to Chicken Soup for the Soul

Spider-Man partnership sees Vodafone and Sony Pictures aim to encourage digital skills

Sony Pictures Network unveils a digital campaign for the 18th Asian Games

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

Alibaba’s Youku expands content via licensing deal with NBCUniversal and Sony Pictures Television

Outdoor Advertising

The best of digital OOH: WCRS, DOOH.com, MediaCom UK, Kinetic Worldwide and more pitch in

Ad of the Day: Sony pays tribute to original Blade Runner movie in time-travelling ad

Sony Pictures Network India named as exclusive media and digital partner by Cricket Australia

Entertainment marketing: movies, TV, music and gaming

How marketing brought Blade Runner 2049 out of retirement after 35 years

Fifa Local Organising Committee and Sony Pictures Networks India rolls out official Fifa U-17...

Entertainment marketing: movies, TV, music and gaming

Emoji Movie billboards react to traffic and weather

Sports Marketing

ITW acquires exclusive rights from Sony Pictures Networks for India tour of Sri Lanka 2017

Entertainment marketing: movies, TV, music and gaming

The Emoji Movie earns Guinness World Record as revellers assemble dressed as their favourite...

Compare The Market

Compare the Market unveils the Spider-Meerkat to celebrate Spider-Man: Homecoming

Dell and Sony Pictures reveal Times Square Spider-Man: Homecoming billboard game

Smurfs: The Lost Village comes to the real world with augmented reality HoloLens game

Sony chairman comes out fighting with ‘Netflix, My Ass’ rallying cry

Sony Pictures Television partners Imagine Group to produce original TV series in Asia

Sony Pictures Television Networks snap up truTV

Is T2: Trainspotting's marketing a nostalgia trip too far?

Sony Entertainment CEO jumps ship for Snapchat

Sausage Party hopes to move from red sauce to the red carpet with Sony Oscars campaign

Things are hotting up for advertisers on Snapchat, but as the platform matures can the honeymoon...

'A picture is worth a thousand words' - Sony Entertainment’s digital marketing lead on why...

Ad of the Day: Sony, Tristar and Film 4 share a glimpse of reunited Trainspotting cast

Sony Pictures: 'Local broadcasters want local content now, not American exports'

Sony Entertainment head predicts demise of unlimited free music streaming

Sony chief dusts off fax machine following cyberattack

The Drum Awards

Johnson & Johnson, Sony Entertainment & National Trust digital chiefs to judge BIMA awards

Sony Pictures pens Disney agreement to bring Spider-Man into Avengers franchise

US spooks admit hacking North Korea prior to Sony Pictures attack

Sony Pictures hack ‘burned down the house’ claims CEO Michael Lynton

Christmas Refresher: Ten industry movements you may have missed - featuring Facebook, Google,...

North Korea hits out at ‘unilateral’ US sanctions in Sony hack aftermath

Sony muscles Twitter with legal threat over accounts posting leak-tweets