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Latest marketing and advertising news for Sony Pictures, including insights and opinions.

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Sony Pictures Network unveils a digital campaign for the 18th Asian Games

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

Alibaba’s Youku expands content via licensing deal with NBCUniversal and Sony Pictures Television

14 December 2017

The best of digital OOH: WCRS, DOOH.com, MediaCom UK, Kinetic Worldwide and more pitch in

19 October 2017

Ad of the Day: Sony pays tribute to original Blade Runner movie in time-travelling ad

13 October 2017

Sony Pictures Network India named as exclusive media and digital partner by Cricket Australia

10 October 2017

How marketing brought Blade Runner 2049 out of retirement after 35 years

09 October 2017

Fifa Local Organising Committee and Sony Pictures Networks India rolls out official Fifa U-17...

06 September 2017

Emoji Movie billboards react to traffic and weather

ITW acquires exclusive rights from Sony Pictures Networks for India tour of Sri Lanka 2017

The Emoji Movie earns Guinness World Record as revellers assemble dressed as their favourite...

Compare the Market unveils the Spider-Meerkat to celebrate Spider-Man: Homecoming

Dell and Sony Pictures reveal Times Square Spider-Man: Homecoming billboard game

Smurfs: The Lost Village comes to the real world with augmented reality HoloLens game

Sony chairman comes out fighting with ‘Netflix, My Ass’ rallying cry

Sony Pictures Television partners Imagine Group to produce original TV series in Asia

Sony Pictures Television Networks snap up truTV

16 February 2017

Is T2: Trainspotting's marketing a nostalgia trip too far?

26 January 2017

Sony Entertainment CEO jumps ship for Snapchat

14 January 2017

Sausage Party hopes to move from red sauce to the red carpet with Sony Oscars campaign

27 October 2016

Things are hotting up for advertisers on Snapchat, but as the platform matures can the honeymoon...

02 September 2016

'A picture is worth a thousand words' - Sony Entertainment’s digital marketing lead on why...

Ad of the Day: Sony, Tristar and Film 4 share a glimpse of reunited Trainspotting cast

Sony Pictures: 'Local broadcasters want local content now, not American exports'

Sony Entertainment head predicts demise of unlimited free music streaming

22 February 2016

Sony chief dusts off fax machine following cyberattack

21 February 2016

Johnson & Johnson, Sony Entertainment & National Trust digital chiefs to judge BIMA awards

Sony Pictures pens Disney agreement to bring Spider-Man into Avengers franchise

10 February 2015

US spooks admit hacking North Korea prior to Sony Pictures attack

20 January 2015

Sony Pictures hack ‘burned down the house’ claims CEO Michael Lynton

09 January 2015

Christmas Refresher: Ten industry movements you may have missed - featuring Facebook, Google,...

05 January 2015

North Korea hits out at ‘unilateral’ US sanctions in Sony hack aftermath

04 January 2015

Sony muscles Twitter with legal threat over accounts posting leak-tweets

23 December 2014

North Korea denies Sony hacking and calls for joint inquiry into cyber attack

20 December 2014

Sony retaliates over Obama’s criticism for pulling The Interview’s release in wake of North...

20 December 2014

Obama rips Sony: 'They made a mistake with that film ban'

20 December 2014