KFC says 'FCK' in responsive print ad after restaurants kick the bucket

KFC apologises after restaurants kick the bucket

Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in today’s (23 February) issues of Metro and The Sun.

Having a little fun with its own three letter acronym branding in the process, the fast food giant acknowledged that a dearth of fried chicken was hard to stomach but that its new delivery partner was on the case – winning praise for its crisis management from Frank PR founder Andrew Bloch in the process.

KFC wrote: “A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we’re closed.

“It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”

The creative was developed by its creative agency Mother.

An emergency website has been set up providing regular updates to customers on which KFC restaurants are currently open following scenes of frustration outside shuttered outlets.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.