KFC creatives and communications managers are scrambling together quirky and informative posts to appease consumers who are today suffering from the company's chicken shortage, which has closed many of its outlets.
The KFC poultry shortage has been attributed to "operational issues" with logistics partner DHL. Coming home to roost are “teething problems” in the switchover from previous supplier Bidvest last week.
The company has published a list of its open stores on a dedicated microsite. BBC News is reporting that the bulk of its closed shops are located in London, the South East, the Midlands, East Anglia, the North East and Wales.
The company issued an update on the state of play, using quickly assembled creative from PR company Freuds underlining that the company will not compromise on the quality of its chicken.
The Colonel is working on it. pic.twitter.com/VvvnDLvlyq
— KFC UK & Ireland (@KFC_UKI) February 17, 2018
The Colonel has an update… More info - https://t.co/mLELSs6TaY pic.twitter.com/WEOz6jExHC — KFC UK & Ireland (@KFC_UKI) February 19, 2018
The shortage was also communicated in store.
KFC kan’t find chicken #nochicken pic.twitter.com/ccQBvITKBc — Matthew McGavock (@mtmcgavock) February 18, 2018
Dave Benson Phillips of CBBC's Get Your Own Back and Playdays fame pitched in on the issue.
No KFC delivered? Nooooooooooooooo! — Dave Benson Phillips (@DaveBensonPhill) February 19, 2018