Farmers Insurance uses the sounds of Olympic winter sports to play its catchy jingle

By Kyle O'Brien | Creative Works Editor

February 7, 2018 | 3 min read

Farmers Insurance has become known for its catchy jingle tag at the end of its ads. The recognizable tune, sung by a low-voiced chorus, has now been replaced by a chorus of snowy sports noises, just in time for the Winter Olympics.

Inspired by this year’s anticipated winter games, Farmers Insurance is celebrating the spirit of the worldwide event with a playful twist on the company’s catchy mnemonic. With agency RPA, Farmers created custom six-second versions of its signature jingle for nine different events in the winter games, from curling hockey. Each will build the notes of the mnemonic using snippets of stock imagery and recognizable sounds distinctive of that sport.

The insurance brand is most known for its ‘We Know From Experience’ campaign, which is based on real life – yet truly bizarre – claims it has received from customers over the years, and features Oscar-winning actor JK Simmons as the sage Prof. Nathaniel Burke.

Farmers winter games ads

Farmers Insurance winter games campaign

The brand created a digital media plan in which each jingle video will run during the winter games in online placements on YouTube, and See five of the six-second spots by clicking the Creative Works box below.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Farmers Insurance: Farmers Insurance Jingles of Competition by RPA

By Farmers Insurance

Overall Rating 5/5

Vote now

More from Creativity

View all


Industry insights

View all
Add your own content +