Farmers Insurance: advert-body-2 by RPA
- Location:
Inspired by this year’s highly anticipated winter games, Farmers Insurance is celebrating the spirit of the worldwide event with a playful twist on their beloved mnemonic.
Farmers created a custom six-second version of its signature jingle for nine different events in the winter games, from curling to skiing to hockey. Each will build the notes of the mnemonic using snippets of stock imagery and recognizable sounds distinctive of that sport. As fans are exposed to each execution throughout the games, they’ll catch on to how Farmers is playing with the mnemonic and come to expect and even look forward to seeing the other ones.
The brand created a digital media plan in which each jingle video will run during the winter games in online placements on YouTube, ESPN.com Rotational and Recap Video Series and USAToday.com preroll.
Credits
Client: Farmers Insurance
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli (RPA)
SVP, Executive Creative Director: Pat Mendelson (RPA)
VP, Creative Director: Hobart Birmingham (RPA)
VP, Creative Director: Perrin Anderson (RPA)
Art Director: Rik Patenaude (RPA)
Copywriter: Juliette Fennell (RPA)
VP, Group Account Director: Lisa Tanner (RPA)
Management Supervisor: Adrienne Feldman (RPA)
Account Supervisor: Molly Mejia (RPA)
Account Supervisor: Birgitta Johnson (RPA)
Digital Producer: Alex Clewell (RPA)
Production & Post: Bo’s House of Visual Arts
Editor: Will Gabriel (RPA)
Post Producer: Josh Hamilton (RPA)
Audio Engineer: Mike Franklin (Barking Owl)
