Roku beats Apple TV and Chromecast to become the most searched streaming device in India
Roku has powered ahead of Apple TV and Chromecast to be named as the most popular streaming device in India according to Jana.
Roku beats Apple TV and Chromecast to become the most searched streaming device in India
Roku grabbed a 54.38% share while Apple TV occupied 28.3% and Google's Chromecast had 13.31%.
The study further revealed that Amazon beat rival Flipkart as the most preferred shopping destination with 46.01% searches. Flipkart occupied just 20.90% followed by eBay and Snapdeal at 9.91% and 7.87% respectively.
Jana's research was conducted on mobile search traffic in India over its mCent browser from July 1, 2017, through December 31, 2017.
Nathan Eagle, CEO and founder of Jana said: “Roku’s popularity among Indian consumers was well known, but it was surprising to see just how big of a lead it had against its two main rivals. It’s clear that the company’s strategy of focusing on affordability and value resonates well with Indian consumers and a big reason why it continues to steal market share from its nearest competitors.”