Ad of the Day: Lorde's Tears for Fears cover sets haunting tone of BBC's Women's 6 Nations promo
BBC Sport’s trail for the Women’s Six Nations features the rugby tournament's captains fiercely lip-syncing to Lorde’s dark cover of Everybody Wants to Rule the World.
Created by Whisper Films, the spot highlights the physical dedication of female rugby players through close-up shots of intensive gym sessions, intercut with shots of impressive yet painful-looking tackles on the field.
Lorde’s slowed down, minor key cover of Tears for Fears’ 80s classic provides the soundtrack, while the final third of the 60-second promo sees all six women’s team captains join in as a choir in darkness.
Whisper’s creative director, Richard Gort, explained the concept was inspired by the agency’s 2017 trail for the women’s game, entitled ‘The Revolution will be Televised’, which also saw the captains deliver lines of a track to camera.
"As an evolution this year the emphasis was on the physicality of the women’s game and the hard work and dedication the players put in for the honour of representing their country on the field," he said.
The film will be shown across the BBC during the build up to the men's Six Nations coverage, and as the opener of the Women’s Six Nations highlights programme.