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D&AD's Holly Hall named MD of Bima as it agrees Microsoft partnership

Digital trade body Bima has named D&AD’s international business director Holly Hall as its new managing director, taking over from Bridget Beale after nearly four years in the role.

Hall, who has been with D&AD since 2006, will be tasked with the continued expansion of Bima, which will include leading its newly formed partnership with Microsoft. This will comprise several initiatives and events for the membership network., including briefings with the tech giant's experts and technology road shows.

Members will also be given direct access to Microsoft customers who may seek digital support in order to expand their own networks, which Bima said could potentially lead to new business.

Natalie Gross and Tarek Nseir, co-presidents of Bima, said in a joint statment: “We’re thrilled to welcome Holly to Bima. During our search for a new MD, we were clear we wanted someone who would be a great cultural fit for Bima and who could support us in delivering on our strategy to make Bima the leading voice for British digital innovation and community. In Holly we believe we have found the perfect candidate.

“In her career to date she has demonstrated an ability to deliver innovation and growth, and to develop commercial and strategic partnerships – and of course run fantastic awards. We’re looking forward to seeing her apply that same skillset at Bima, for the benefit of our members and for Britain’s digital economy.”

Hall added: “I am passionate about creating meaningful connections with individuals and businesses and helping to build future-facing communities with innovation, education and excellence at their heart.

“Bima occupies a unique position, and I’m committed to ensuring that, through our strategic partnerships, through our increasingly vital councils and think tanks, and through our ongoing programme of events, we remain a champion for people within the digital industries, and a champion for the good that digital can do for the British economy.”

Hall will take up the post from April.

Earlier this week, Microsoft was also named as a partner of Publicis Groupe to build its artificial intelligence platform, Marcel.