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Advertising Procter & Gamble (P&G) Super Bowl

A man whose ‘bleep don’t stink’ is the star of Febreze’s Super Bowl ad

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By Minda Smiley, Reporter

January 25, 2018 | 2 min read

P&G's Febreze is returning to the Super Bowl for the second year in a row with a spot starring Dave, a man whose life is pretty unremarkable apart from the fact his “bleep don’t stink.”

Photo from P&G

Created by Grey New York, the mockumentary-style ad features an interview with Dave’s parents, who marvel over his ability to leave bathrooms odor-free. It also features interviews with Dave’s doctor, wrestling coach, former school janitor and even ex-girlfriend, who says she doesn’t know how she’s “supposed to move on” after dating someone with such a rare capability.

The tongue-in-cheek spot concludes by reminding viewers that there’s only one Dave out there, meaning most people don’t have the luxury of guaranteeing a stink-free bathroom experience. The brand encourages people to keep a can or two of Febreze around to ensure they’ll be ready for whatever stench might come their way.

The spot, which will air during the second quarter of the game, marks Febreze’s second appearance at the Super Bowl. Last year, the brand made its debut with a campaign that celebrated the “halftime bathroom break.”

Febreze: advert-top-1 by Grey New York

By Febreze

Overall Rating 4/5

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Advertising Procter & Gamble (P&G) Super Bowl

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