Febreze is making its first-ever Super Bowl appearance this year with a spot that unabashedly celebrates the fact that millions of Americans will make a mad dash to the bathroom during halftime to free themselves of the beer and snacks they’ve spent the last hour and a half consuming.
Created by Grey New York, the 30-second spot - which will aptly air during the second quarter of the game – plugs the P&G brand’s OdorClear technology that “cleans away odors like never before.”
Last week, Febreze teased its Super Bowl spot with a 30-second video. With less than one week until the game, the brand has now unveiled its game day spot along with an extended version online, both of which pay homage to the many toilets across the country that will bear the brunt of the national gorging that takes place on Super Bowl Sunday.
The ads, which all feature the voice of actress Kathryn Hahn, all point to the fact that halftime can become pretty stinky since that’s when many Super Bowl party-goers opt to go to the bathroom. In a press release, Febreze even offered up an obscure 2011 study that found that water usage did spike dramatically in Florida’s Palm Beach county during Super Bowl XLV’s halftime.
Aside from Febreze, P&G will also be airing Super Bowl ads for cleaning brands Mr. Clean and Tide.