Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Facebook to bring Instagram stories to WhatsApp

Facebook to bring Instagram stories on WhatsApp

Facebook is to test Instagram Stories on WhatsApp in the latest attempt to combat social media rival Snapchat.

As reported by Techcrunch, Facebook has now introduced an option for cross-posting updates on both platforms. Like Snapchat videos, these WhatsApp status updates would disappear after 24 hours on the platforms.

The option is not available to all Instagram users as it is still under trial.

A Facebook spokesperson said: “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you."

Facebook introduced its Snapchat-like Story feature last year and also added the WhatsApp button to its main app.

Meanwhile, Facebook founder Zuckerberg is all set to explore cryptocurrency and encryption to improve platform services

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis