Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Facebook introduces WhatsApp button to main app in India

Facebook tests to integrate WhatsApp button on its main app

Facebook has integrate the WhatsApp button on its app in India.

Users have a shortcut WhatsApp button in the main Facebook app on Android which opens the messaging platform without the need to leave the Facebook app.

The news comes after Facebook began trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly start video chatting with friends’.

Facebook which snapped up WhatsApp for a cool $19bn back in 2014, recently gave the first clear indication about how it intends to monetize WhatsApp, with the launch of a verified business accounts program.

WhatsApp too is testing a feature which will delete messages sent erroneously to an individual or in a group chat within five minutes.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis