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HoneyBaked Ham says its hams are better than home baked for holiday gatherings in humorous spot


By Kyle O'Brien | Creative Works Editor

December 11, 2017 | 3 min read

HoneyBaked ham is a favorite treat for the holidays and, according to its latest TV spot, a better option than trying to bake your own ham at home.


KellyBaked ham isn't as good as HoneyBaked in new spot

In its first television commercial in over 10 years, the HoneyBaked Ham Company sets itself up as the leader in holiday hams by showing how easy it is to prepare a pre-cooked ham over trying to wrangle your own.

BBDO Atlanta built a spot that pits a HoneyBaked ham against a woman named Kelly, who has trouble getting her home baked ham right. The 30-second spot goes back and forth from a HoneyBaked to a 'Kelly-baked' ham. The HoneyBaked looks juicy and delicious while Kelly has continuous problems, like her dog licking the glaze, Kelly burning the ham and ultimately watching her take a chainsaw to her overcooked ham.

The HoneyBaked Ham Company chief marketing officer Jo Ann Herold said: “We are excited to be celebrating our 60th anniversary this year. We are thrilled to be working with BBDO Atlanta, and launching this new TV campaign for the holiday season.”

The campaign launches will include 10- and 30-second TV films along with radio and social, all running nationally through the holiday season.

“The HoneyBaked Ham Company is an iconic brand that’s ready to act and feel more modern,” says Robin Fitzgerald, chief creative officer of BBDO Atlanta. “We couldn’t wait to kick off our relationship with this holiday work and are looking forward to helping the brand build even more momentum next year.”

HoneyBaked Ham: KellyBaked by BBDO Atlanta

By HoneyBaked Ham

Overall Rating 5/5

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