BBDO Atlanta has hired Craig Miller as group creative director and Marc Calamia as head of integrated production. Both will report to chief creative officer Robin Fitzgerald and represent her first senior hires since she joined the agency in September 2016. Miller will work across multiple accounts while Calamia takes on a new role at the agency.
Miller joins BBDO after recent stints at Arnold Boston, VCCP London and CP+B Boulder, where he helped spearhead Domino’s Pizza’s ‘Pizza Turnaround’ and ‘Oh Yes We Did’ campaigns in 2010. These efforts resulted in one of the most dramatic corporate turnarounds in history and earned Domino’s a 2016 Effie Award for Sustained Success. His recent work includes ‘Harry’s Last Call’, a web video for Budweiser featuring the late Chicago Cubs announcer Harry Caray, which made Budweiser the first brand to simultaneously have the most engaging brand post on Facebook, Twitter and YouTube.
Calamia comes to BBDO Atlanta from R/GA New York where he served as executive director of production and head of R/GA’s content studio. Prior to that, he led the digital and content production capabilities at 360i and Big Fuel, and helped create branded content studios for NBC Universal and Viacom in New York. Calamia’s work for Oscar Mayer and Breast Cancer Awareness (#Mamming) received multiple awards including Cannes Lions. In this new role, he will help bolster the agency’s in-house capabilities to meet the ever-increasing and insatiable content needs of clients, including everything from quick-turn social videos to prototyping apps.
“We aspire to lead our clients forward. Adding the talent and experience of Craig and Marc will help us do just that,” said Fitzgerald. “Their experience here and abroad, at various types of agencies and across all forms and platforms will add real firepower to our creative capabilities. We can’t wait to unleash these skills on behalf of our current and future clients.”
Miller and Calamia join an agency enjoying positive momentum, with new business wins including Sanderson Farms, Norwegian Cruise Line, Toys “R” Us, Novant Health and the statutory review for the Georgia State Lottery. The current roster of clients includes AT&T, Bayer and Voya.