HoneyBaked Ham: KellyBaked by BBDO Atlanta

Date: Dec 2017
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HoneyBaked ham is a favorite treat for the holidays and, according to its new TV spot, a better option than trying to bake your own ham at home.

In its first television commercial in over 10 years, the HoneyBaked Ham Company sets itself up as the leader in holiday hams by showing how easy it is to prepare a pre-cooked ham over trying to wrangle your own.

BBDO Atlanta built a spot that pits a delicious HoneyBaked ham over a woman named Kelly, who has trouble getting her home baked ham right. The 30-second spot goes back and forth from a HoneyBaked to a 'Kelly-baked' ham. The HoneyBaked looks juicy and delicious while Kelly has continuous problems, like her dog licking the glaze, Kelly burning the ham and ultimately watching her take a chainsaw to her overcooked ham.

The Honey Baked Ham Company chief marketing officer Jo Ann Herold said: “We are excited to be celebrating our 60th anniversary this year. We are thrilled to be working with BBDO Atlanta, and launching this new TV campaign for the holiday season.”

The campaign launches will include 10- and 30-second TV films along with radio and social, all running nationally through the holiday season.


Agency: BBDO Atlanta

Client: The Honey Baked Ham Company

Title: KellyBaked

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Atlanta: Robin Fitzgerald

Creative Director Danny Corrales

Creative Director: Patrick Lindsay

Senior Copywriter: Emily Miller

Head of Production and Innovation: Marc Calamia

Senior Producer: Renee Williams Royal

Chief Strategy Officer: Tricia Russo

Senior Account Director: Tami Oliva

Account Director: Kelly Willard

Production: Bob Industries

Director: Harry Cocciolo

Executive Producer/Managing Partner: TK Knowles

Executive Producer/Managing Partner: John O’Grady

Producer: Phillip Sheridan

Production: Canteen

Director: Pablo Munoz

Executive Producer: Elyse Sara

Edit: Hero Post

Executive Producer: Molly Baroco

Producer: Katie Janse

Editor: Jeff Jay

Finishing: Andrew Pope

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