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MLS forms alliance with Dugout to reach fans globally

MLS forms an alliance with Dugout to reach out to fans globally

Major League Soccer (MLS) has partnered with Dugout to help grow its global reach.

The partnership will see a dedicated MLS page on Dugout which will give global fans access to exclusive content such as highlight videos, skill vignettes and player features.

Dugout, which officially launched in November last year, brings clubs together on one platform, giving them the freedom to be content creators while receiving an even share of the ad revenue generated from the platform. Fans can personalise their experience based on which clubs, players and leagues they choose to follow.

Seth Bacon, senior vice president, media at MLS said: “We are excited to partner with Dugout. MLS has seen expansive growth across all media metrics and platforms for the last four years – this partnership is another extension of that growth. This new distribution platform will serve as an excellent way to deliver exclusive MLS content.”

Elliot Richardson, executive chairman at Dugout, added: “This is a hugely exciting signing for Dugout and another mark of our progress and global appeal. MLS is the fastest growing league in the world and by connecting them to Dugout’s 10 million monthly active users, we look forward to helping the league expand its global footprint and deliver the best content from its clubs to football fans across the globe. This partnership supports Dugout’s long term strategic plans in a key market.”

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