Dugout continues its fast-paced growth as Cristiano Ronaldo's Portugal sign up to be content creators
Dugout has partnered with the Football Federation of Portugal as the online publishing platform expands its portfolio of contributors to international teams ahead of next year’s Fifa World Cup.
Just seven months after its launch Dugout, which brings clubs and players together on one platform as content creators while passing on the ad revenue, has expanded its list of contributing teams from 27 at launch to 51.
Portugal are now the first international side to come aboard the platform, joining club teams such as FC Barcelona, Juventus, Bayern Munich, Chelsea and Paris Saint-Germain.
Portugal are the first international team to join the platform
Fans of Cristiano Ronaldo's side will now be able to follow the team through training, friendlies and major tournaments, including this summer’s Confederations Cup. The editorial content will cover the federation's grassroots and key moments from the nation’s football history, such as its Euro 2016 triumphs.
Nuno Moura, chief marketing officer at the Football Federation of Portugal, said: “It´s a real privilege to see Portugal become the first National Team in the world to join Dugout, a platform for football lovers from all corners of the globe, that has achieved enormous success in such short window of time.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
“We have a huge fan base worldwide and love to stay close to them. In our Dugout page fans will have the opportunity to see exclusive behind the scenes content from our teams including the best footballer in the world, Cristiano Ronaldo, the best futsal player in the world, Ricardinho, and the best beach soccer player in the world, Madjer.”
As well as uploading their own content, Dugout will work with the Football Federation of Portugal to create original content. This will include videos from the national team made exclusive to Dugout before anywhere else, as well as lifestyle and personal updates from players, original video series featuring ball skills and tricks from players that can’t be seen anywhere other than Dugout.
Dugout’s president, Elliot Richardson, said: “Portugal is an iconic football nation, reigning European champions, with one of the best players ever to play the game in Cristiano Ronaldo. Now football fans all over the world can access the best content from Portugal, both on and off the pitch - no matter where they are.”
It appears that more international teams are expected to be announced in the coming weeks with Richardson confirming that Dugout was “in conversation with a number of other federations”.
The free to use site generates it revenue through advertising, which is split 50-50 with the partners, and works with AOL and Rubicon Project.