Creative work of the week APAC: Manulife raise awareness on deadly mosquito diseases with handmade pots

The winner of this week's creative work of the week in Asia Pacific is Manulife Singapore, which partnered with local artisans to use non-toxic paint that works as an insecticide to create pots and raise awareness on issues around diseases such as dengue and Zika.

The insurance, retirement and wealth management firm, which engaged TBWA\Singapore and The Dragon Kiln, one of the last wood-fire kilns in Singapore for this campaign, also wanted to encourage Singaporeans to own pots even though the government and health agencies have advised residents that they should not have ‘standing water’ in their house because it will allow mosquitos to breed.

The first 80 pots were delivered to homes in the Punggol area of Singapore and given to residents, while a competition to win more is in the process of being carried out on the Manulife Facebook page.

Overall Rating
5/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.