In tropical countries, such as Singapore, it is advised by government and health agencies that you shouldn’t have ‘standing water’ in your house as that is where mosquitos breed. Instead of discouraging people to own plant pots, Manulife partnered with local artisans to use non-toxic paint that works as an insecticide.
The insurance, retirement and wealth management firm wanted to weigh in on the issues around diseases such as dengue and zika in Singapore and decided that creating something beautiful, that also helped solve the problem, was a new way to engage people.
The campaign was created alongside TBWA\Singapore and sought the expertise of The Dragon Kiln, one of the last wood-fire kilns in Singapore.
The first 80 pots were delivered to homes in the Punggol area of Singapore and given to residents, while a competition to win more will be carried out on the Manulife Facebook page.
Creative Agency: TBWA\Singapore
Gary Steele, Executive Creative Director
Hagan de Villiers, Executive Creative Director
Jimmy Neo, Creative Director
Tattoo Yar, Creative Group Head
Kenneth Choong, Senior Writer
Claudia Ribeiro, Senior Writer
Weicong Chong, Art Director
Nastasha Gotangco, Account Director
Shee Bee Heo, porcelain artist, Ceramic House
Tan Teck Yoke, Dragon Kiln
Una Yoon, producer, SixToes
Janice Tan, editor, SixToes
Raquel Ang, videographer
Raul Davadilla, digital imaging artist, EG+
Teo Studio, photographer
Melvin Ong, project manager, betaphats studios
Dzafirul Haniff, director of photography, betaphats studios
Nizlan Sani, soundman, betaphats studios
Mujahid Azfa & lok, grip, betaphats studios