By John McCarthy | Media editor

VCCP Blue

|

Star Wars article

November 30, 2017 | 2 min read

Compare the Market is pushing forward with its movie-driven ads, this time tying into the upcoming release of Star Wars: The Last Jedi.

The brand is using entertainment partnerships to bring attention to its Meerkat Movies proposition, which allows two-for-one tickets to customers on Tuesdays and Wednesdays.

In the 30-second ad, meerkat carer Sergei has a nostalgia trip, remembering his days as a child role playing as a Jedi.

The TVC, by VCCP Blue, was directed by Darren Walsh and produced by Steven Riley and Patrick Duguid at Passion Pictures.

Mark Vile, chief marketing officer at comparethemarket.com, said: “The Star Wars franchise evokes nostalgic memories for many people, with a trip to the cinema often a highly anticipated family event. After a hugely successful partnership with Disney for Star Wars: The Force Awakens, the biggest movie of all time in the UK, we’re delighted to be working on the next installment of this iconic film franchise.

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“We’ve got some exciting activations in the pipeline that our customers are going to love and be able to get actively involved in, so would advise everyone to keep a look out, as more is yet to be revealed.”

Media agency MEC will promote the campaign via TV, radio, OOH, in-cinema and social.

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