Ford India collaborates with Google to roll out a digital interactive campaign
As part of a promotional strategy for its new car model, Ford India forged an alliance with Google to roll out an interactive 360 degree digital campaign.
Ford India collaborates with Google to roll out a digital interactive campaign
As part of the campaign 'Fun on Your Side', users can Google search for ‘Fun with EcoSport’ after which they will be asked to choose their favourite fun activity such as movie mania, make a trip, grab a meal and fun hangout. After voting, consumers will need to click on a ‘Thank You’ link in order to win vouchers from Coupon Dunia.
The campaign is conceptualised by GTB, part of WPP Group and will run across online, print and TV.
Rahul Gautam, vice president ,marketing, Ford India said: “The car that started the compact SUV phenomenon in India is back to win many more hearts and minds. With the Fun with EcoSport campaign, we have worked with Google to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it. With the New Ford EcoSport, our engineers have combined style, fun, and technology – all in one package – that we want our consumers to search and experience.”
Vikas Agnihotri, director sales, Google India said: “Research shows 89% of car buyer’s decision making is influenced through digital and majority of their journey starts from Google Search. The digital campaign for the launch of the new Ecosport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”
