Paddington 2 embraces Facebook masks in promo push
StudioCanal has released Facebook masks as a means of engaging fans of the iconic Paddington Bear in the run up to the release of the sequel movie.
The Paddington filter in action
Jamie McHale, digital marketing manager at StudioCanal, said: “Paddington is loved by kids, their parents and grandparents, and Facebook’s Augmented Reality camera allows us to make the story come alive for children of all ages.
“We’re thrilled that Paddington 2 is breaking new ground in this way.”
The feature hits cinemas 10 November.
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