AMI rollerskates towards a safer world in new campaign

Insurance company IAG's latest feel-good campaign will see the brand promote a safer world to New Zealanders.

The campaign centres around a TVC, featuring a young girl roller-skating through the streets avoiding potential hazards and danger thanks to her helpful neighbours.

It aims to promote the idea that by working together, AMI and its customers can make their world a safer place.

The idea is supported by the brand’s safety initiatives which include providing free helmets for cyclists, advanced warning signs for roads, and a partnership with New Zealand Red Cross to provide care packages to vulnerable families.

Alex Geale, GM of Customer Value Propositions at IAG, said, “Most of us think of insurance as a safety net, the ambulance at the bottom of the cliff. But we’d like to think we can broaden that remit to help people be safer.”

“Imagine if we did look out for each other just a little bit more. If the world was a safer place. Perhaps we could all enjoy life a little more with fewer fears?” said Geale.

The campaign includes TV and OOH and was created by Colenso BBDO and were directed by Campbell Hooper of The Sweet Shop.

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