IAG: Rollergirl by Colenso BBDO

Insurance company AMI is imagining the world as a safer place in a new campaign targeting New Zealanders.

The feel-good campaign centers around a TVC featuring a young girl roller-skating through the streets avoiding potential hazards and danger thanks to her helpful neighbours.

The TV and OOH campaign aims to promote the idea that by working together, AMI and its customers can make their world a safer place.